Television advertising Essay Example | Topics and Well Written Essays - 1000 words

Television advertising - Essay Example ising is almost similar to radio advertising only that it combines audio and visual information; a typical television advertisement would be ten to sixty seconds in duration (Entrepreneur, 2014). Television advertisements are often placed at strategic breaks in the course of the main programming as well as in the course of the last few minutes until the top of the next hour. For instance, a television advertisement broadcast during a live event such as the Olympics or the Super Bowl attracts the attention of billions of potential customers. Television commercials are generally more expensive to produce and broadcast compared to other advertising options but is more appealing to audiences and reaches a broader audience simultaneously since they are both audio and visual. Given that individuals spend at least four hours in front of the television and a majority of households own a T.V. set, television advertising remains one of the most effective marketing approaches, the prevalence of new media platforms notwithstanding. Television advertising entails two main tasks including creating a commercial that is acceptable by broadcasters on the basis of outlined broadcast standards as well as placing the advertisement strategically to reach the largest number of viewers possible. The intricacy of television advertising requires the professional input of production companies and advertising agencies with appropriate experience in the two tasks outlined above. Television advertisements increasingly feature songs or specific musical themes that are designed to hook audiences and to be memorable so that they can remain in the minds of the audience even long after the ad campaign has passed. Many television ads also exploit humour as a creative tool, since it is strongly associated with advertising persuasion; psychologists have attempted, in numerous studies, to explain the impact of humour on advertising persuasion. Headquartered in Germany’s city Bonn, T-Mobile

The Construction Management Method for Public Sector Building Projects Research Paper

The Construction Management Method for Public Sector Building Projects - Research Paper Example Robert Black in his report of June 2004 listed the main cause of the delays to the project as the production of detailed design variations and the late supply of information during the construction. He, however, sighted other factors that contributed to the delays. One factor was the choice of construction management as a method of procuring the project. The Auditor-General commented that construction management is unsuited for most building projects in the public sector. He, however, sighted that construction management was not necessarily the wrong choice in the Holyrood case. It was only unfortunate that in the Holyrood case project management did not implement construction management fully in accordance with usual practice. The experience and expertise in construction management were not present in the early stages of the Holyrood project and therefore the risks and challenges were not fully appreciated by the client and project management. Wanna [2004] described this program as a very tight and far too ambitious construction program. This is so because in construction management the design is incomplete and uncertain when construction starts, so the risk stays with the client. The different forms of contracting are intended to transfer risk to those best able to manage it. The client must manage design development and get a project team that has professionals who are experienced in this construction method. Another major factor was the challenge of construction. This was due to the difficulties associated with the construction of such a complex and unusual building on a densely developed site. It was also expected to be completed against very tight deadlines.